Canadian Tire Drivers Academy Promotions
Race event sponsorship allows your company to distinguish itself and enhance its brand in unique ways that your competitors miss using other forms of advertising. According to research by IPSOS Insight, motorsport fans are the most brand-loyal, when compared to fans of any other sport. Among its many advantages, motorsport sponsorship as a marketing tool is remarkably cost-effective, offering high brand exposure and extensive audience reach using broadcast, print and social media. Your company's presence at a motorsport venue provides a number of different marketing opportunities:. Use signage to create awareness and induce a higher level of recall and brand recognition. Use tickets to support promotional efforts.
Use hospitality to reward stakeholders. Showcase products and engage with customers in the paddock area –a maximum marketing activation. Use promotional activities during tradeshows and other events to enable off-site activation. Magnify brand exposure using advertising and product identity opportunities in live telecast, radio, print and social media, both nationally and internationally. Sponsorship Opportunities Whether you are thinking about becoming an Event Sponsor for a race weekend or a specific race, a Preferred Sponsor for a specific category, or simply having a brand presence at the track, we will work with you to customize a package that will meet your marketing objectives effectively and successfully. For further information or enquiries please.
Canadian Tire Drivers Academy™ is more than just driving lessons - it's driving education and training that helps prepare you for life on Canadian roads. Canadian Tire Drivers Academy™ (CTDA) is a driving school that combines driver education and car maintenance instruction; this concept was new to the driver education market when the CTDA pilot program launched in August 2012 (Kopun, 2012). The first CTDA location opened on August 13, 2012 in Toronto’s east end, followed by locations in St. Catharines and Kingston.
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A fourth location was added in Brockville in 2014. Locations are in close proximity to a Canadian Tire retail outlet. We will be opening our most anticipated fifth location in Waterloo on November 14th. Canadian Tire has been one of Canada’s most recognized brands since 1922. Canadian Tire Corporation, Limited is a network of more than 1,700 retail outlets and gas bars. The core retail business spans Living, Fixing & Playing, Automotive, Apparel and Sporting Goods categories, and includes brands such as Canadian Tire, Mark’s Work Wearhouse and FGL Sports.
Canadian Tire Drivers Academy Promotions Reviews
FGL Sports includes Sport Chek, Nevada Bob’s Golf, Atmosphere and Hockey Experts amongst its corporate and franchise banners. Canadian Tire Financial Services (under which CTDA operated) supports the retail businesses by offering credit cards, in-store financing, insurance and other financial services products (Canadian Tire, 2012). Contributing to the strength of the brand is Canadian Tire ‘Money’. First introduced in 1958, Canadian Tire ‘Money’ is credited as Canada’s oldest loyalty reward program. The company is redesigning the loyalty program and launched the first phase of the re-design in Nova Scotia in February 2012. The enhanced loyalty program is called “Canadian Tire ‘Money’ Advantage”.
Canadian Tire has a long history as a Canadian retailer of automotive parts and service. Company statistics show that over 10,000 cars a day are serviced by Canadian Tire and that more than 80% of the population shops at Canadian Tire retail outlets each year. Additionally, there is a Canadian Tire store within 15 minutes of 90% of Canadians (Canadian Tire, 2013). CTDA was launched in an effort to strengthen Canadian Tire’s position in the automotive category. “Created in partnership among Financial Services, Canadian Tire Retail and local Dealers, the Canadian Tire Drivers Academy™ was developed to establish relationships among young and new Canadians as well as expand our customer demographic.” (Canadian Tire, 2012) By focusing not just on cars but also on drivers, Canadian Tire felt it could further strengthen brand loyalty. CTDA has the potential to drive additional traffic to the retail outlets by way of servicing cars and the discounts provided to CTDA graduates. CTDA differentiates itself by offering a combination of driver education and car maintenance instruction, and by relying on the Canadian Tire brand.
It is believed that the pairing of an automotive, hardware and general merchandise retailer with a driving course was a first for North America (Kopun, 2012). Our goal is to help top local businesses get easily discovered. New customers can now instantly discover and get in touch with places like Canadian Tire Drivers Academy in Waterloo. Your online presence on Top Local Places looks great on all devices, especially mobile.
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